Have you ever wondered how to turn Google competition into your secret weapon? Well! Competitor analysis is a valuable resource for discovering high-quality backlinks and uncovering relevant, traffic-driving keywords.
So what is Competitor Analysis?
Essentially, it involves analysis of the keywords, ratings, location, services, and attributes associated with your profile while comparing them to high-ranking competitors. The goal is to identify areas for improvement and develop content strategies that help your profile surpass competitors in search results.
This blog aims to provide a comprehensive guide on using competitor analysis for Google Business SEO, focusing on effective keyword tracking and optimization.
What is the need to do Competitor Analysis And Keyword Research?
In today’s competitive landscape, understanding your competitors is more than just a smart strategy—it’s a necessity.
- Gain Strategic Insights to Outperform Competitors: Competitor analysis reveals the tactics driving your competitors’ success, including keyword usage, page structure, and backlinks. By understanding their approach, you can create a stronger SEO strategy that boosts your visibility and positions your business ahead in local search results.
- Identify Opportunities and Fill Gaps: Analyzing competitors allows you to spot gaps in your content and services. By addressing these areas, you can refine your listings and content to attract a broader audience and better meet local market needs, enhancing your online presence and engagement.
- Create a Targeted, High-Value Content Strategy: Keyword research and competitor insights help you understand what content resonates with your target audience. This knowledge enables you to tailor your strategy with relevant keywords, optimize for search intent, and drive quality traffic that delivers more value to users.
Competitor Analysis: A 5-Step Process
Gaining an edge in search rankings requires more than just great content—it involves a strategic understanding of your competitors. This 5-step competitor analysis process will help you discover valuable insights, from identifying your top competitors to pinpointing keyword opportunities and performance gaps.
- Identify competitors: Conduct market research and analyze search engine results to find industry leaders.
- Research keywords: Use keyword tools to uncover competitors’ high-ranking, relevant keywords.
- Evaluate performance: Assess competitors’ keyword rankings, website traffic, and conversion rates.
- Understand competition: Analyze the level of competition for multiple factors.
- Identify opportunities: Pinpoint gaps and potential opportunities for your own strategy.
Also Read: How to Optimize Your Google Business Profile with Keywords
Competitor Analysis: A Complete Guide
1. One-on-One Competitor Comparison
To conduct a competitor keyword analysis, begin by identifying your key competitors and utilizing SEO tools such as RightChoice to analyze their websites. Focus on discovering high-value, low-competition keywords that your business isn’t currently ranking for, and then target those to enhance your search visibility.
Don’t just focus on keywords—analyze other factors like reviews, location, and overall Google Business Profile data to gain a comprehensive understanding of your competitors’ strategies.
HOW RIGHTCHOICE.AI DOES IT:
- Competitor Selection: At RightChoice, you can easily select any competitor for a specific store location that aligns with your business goals.
- Access Detailed Competitor Data: We provide access to valuable information such as competitor ratings, reviews, address, and their distance from your location.
- Assess Competitor Performance: Use this detailed data through our Dashboard to evaluate competitor strengths in customer feedback, local engagement, and proximity.
Leverage competitor insights with us to improve your business listing management, ensuring better visibility on Google.
2. Understanding your Competitor’s Profile Better
It’s essential to conduct a thorough analysis of your Google Business Profile to ensure it’s fully optimized. The completion of your profile, including accurate and detailed information, plays a crucial role in improving your business listing management. Profiles that are 100% complete and optimized are prioritized in Google search results, allowing you to outperform competitors and enhance your local SEO strategy.
HOW RIGHTCHOICE.AI DOES IT:
- Simplified Process: Our dashboard makes tracking and analysis simple with graphical representations of overall data.
- Side-by-Side Analysis: Compare your business directly with competitors based on key factors like profile completeness. Check whether you’ve added crucial information like contact info, social links, working hours, and services.cv v8bm
- Competitor Comparison: See if your competitor has completed their profile details, allowing for direct benchmarking.
4. Graphical Tracking: Monitor your progress and competitor analysis through easy-to-read graphs, improving your business listing management and local SEO.
3. Keyword Analysis
Competitor keyword analysis in Google Listing Management involves evaluating local competitors’ Google Business Profiles to identify key terms they use to improve SEO rankings. This includes analyzing business descriptions, services, posts, and reviews to extract relevant keywords, and reviewing keyword placement in names and citations.
HOW RIGHTCHOICE.AI DOES IT:
- Weekly Rank Tracking: RightChoice’s dashboard enables you to track weekly rankings for your business and competitors, based on local SEO keywords.
- Graphical Analysis: Simplified, easy-to-read graphical representations make it easier to monitor keyword performance and ranking trends.
4. Understanding Customer’s Intent
Creating high-performing content that captures your target audience starts with understanding the search intent behind each keyword—essentially, knowing exactly what information or solution the typical searcher is seeking. This insight allows you to craft content that resonates deeply, meets user needs, and ranks higher in search results.
HOW RIGHTCHOICE.AI DOES IT:
- Keyword Intent Analysis: Get detailed insights into each keyword, including its intent—whether it’s Branded, transactional, navigational, or informational. Understanding these intent types allows you to tailor your content strategy to meet the precise needs of your audience, enhancing relevance, increasing visibility in search rankings, and driving higher engagement and conversions.
- Competitor Keyword Comparison: View competitor rankings for each keyword, allowing for strategic business listing management and local SEO optimization.
Others also read: How Geo grid tracker ranks business locations using keywords?
5. SEO Ranking Tracker
SEO Ranking Tracking is for monitoring a website’s keyword performance in local SEO results. It involves tracking keyword rankings across locations and devices, offering competitor comparisons, and visualizing trends to assess SEO effectiveness. It helps businesses to optimize their local listings for better visibility in search results.
HOW RIGHTCHOICE.AI DOES IT:
- On our dashboard, you’ll get a detailed analysis of all competitors related to your business. The analysis includes:
- Competitor ratings
- Number of reviews for each competitor
- Distance between your business and each competitor
- SEO search ranking position of each competitor
2. You get a comprehensive analysis of competitor ratings, showing how each competitor is rated, including the breakdown of positive and negative reviews.
6. Rank VS Various Attributes
Ranking in search results is influenced by several key attributes.
- Reviews play a crucial role; higher quantities and positive feedback enhance credibility, while recent and responded reviews boost engagement.
- Photos should be high-quality and diverse, as they attract more visitors, with optimized alt tags improving SEO.
- Products: A broad range of Products with detailed, keyword-rich descriptions enhances visibility, and keeping listings updated improves user experience.
- Categories: Proper Categories help search engines understand offerings, and specificity increases relevance in local searches.
- Services: For Services, clear descriptions and a variety of options cater to a broader audience.
- Q&A: Actively managing the Q&A section builds trust through engagement, with relevant keywords enhancing search relevance.
HOW RIGHTCHOICE.AI DOES IT:
You will receive a comprehensive comparison presented in graphical form, featuring:
- Competitor Ranking Graphs: Visual representations of how your competitors rank across different attributes.
- Attribute Analysis: Each graph will showcase specific factors, such as reviews, photos, products, categories, services, and Q&A status.
- Performance Insights: Insights into how effectively each competitor has leveraged these attributes to enhance their website’s performance.
- Benchmarking: Allows you to benchmark your own performance against competitors, identifying strengths and weaknesses.
7. Proximity Tracker
You should always track your competitors’ locations as well. It’s essential to know how they rank in specific areas based on relevant keywords. This insight helps you understand their market positioning and identify opportunities to improve your own rankings in those locations.
HOW RIGHTCHOICE.AI DOES IT:
- Our software offers a detailed map displaying all your competitors’ information, including their locations and relevant keywords.
- It highlights the most searched keywords in specific areas and shows which competitors are ranking for those keywords.
This visualization helps you identify market opportunities and optimize your local SEO strategy effectively.
Others also read: The Role of Online Reviews on in Customer Retention in Digital Age
Conclusion
In conclusion, a thorough competitor analysis in Google Listing Management is vital for optimizing your local SEO strategy. By understanding how competitors enhance their Google Business Profiles, you can refine your listings, identify effective keywords, and boost visibility in search results. Regular monitoring allows you to adapt to trends and capitalize on market opportunities, ultimately driving more traffic and conversions for your business.
