Introduction: Treebo – India’s Most Trusted Budget Hospitality Brand
Founded in 2015 by Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Jain, Treebo Hotels has transformed India’s fragmented budget hotel segment into a digitally connected, reliable, and customer-first hospitality network. With a mission to make affordable stays synonymous with quality, Treebo built an ecosystem combining comfort, transparency, and trust values long missing in the budget travel market.
Operating in 100+ cities with over 600 partner hotels, Treebo’s technology-driven model ensures standardized services, verified listings, and customer assurance be it for solo travellers, families, or business guests. The brand’s commitment to clean rooms, verified ratings, and quick booking has made it a top choice among domestic travellers.
However, as the company expanded rapidly across India, the need for consistent digital key visibility, SEO optimization, and customer engagement became more pressing. Treebo realized that to maintain its leadership in India’s competitive online travel landscape, it had to align its digital footprint with the excellence of its offline operations.
Challenges
Treebo Hotels had successfully created a strong offline identity for reliable and affordable hospitality. Yet, with hundreds of hotels across multiple cities, managing an accurate, updated, and discoverable digital presence became increasingly challenging.
Firstly, several hotel listings on Google, Bing, and OTA platforms contained outdated photos, inconsistent check-in times, or missing amenities, making it difficult for potential guests to get the right information. In the hospitality business, even a small mismatch in details could lead to booking drop-offs or poor reviews.
Moreover, Treebo’s online visibility wasn’t fully optimized for regional SEO patterns. Travellers in Bengaluru often searched “affordable business hotels near MG Road,” while those in Jaipur typed “family hotels under ₹2000 near Hawa Mahal.” Without localized keywords, Treebo’s website and listings were not ranking consistently across cities. This meant that even though the brand had the perfect property, potential guests couldn’t always find it in time.
Additionally, review management posed a challenge. Guests shared glowing feedback about cleanliness and friendly staff, but occasional complaints about Wi-Fi or room service delays also surfaced. With thousands of reviews coming in across 600+ listings, manually monitoring and replying became unsustainable. Unanswered reviews, though rare, risked reducing trust among first-time guests.
Treebo also offered a loyalty program, Treebo Rewards, providing exclusive discounts for frequent travellers. However, its benefits were not always clear online, and inconsistent visibility meant many potential members missed out. These challenges presented not just obstacles but opportunities to redefine Treebo’s digital hospitality experience.
From Challenges to Solutions: The RightChoice.AI Partnership
To meet these challenges head-on, Treebo Hotels partnered with RightChoice.AI, a leading platform for digital key visibility, reputation, and local SEO automation. The partnership focused on three core goals:
- Enhance online discoverability through localized SEO optimization.
- Ensure consistent, accurate, and protected listings across all hotel profiles.
- Boost customer trust and engagement through intelligent review and content management.
This collaboration didn’t just upgrade Treebo’s digital strategy it redefined how budget hospitality could operate in the era of AI-driven brand experiences.
Solution 1: Website Transformation – Guest-Centric SEO for City-Specific Stays
RightChoice.AI began by deploying its Local Keywords Ranker to identify the most relevant search terms used by travellers across India. For example, search patterns revealed high intent around queries such as “budget hotel near airport Delhi,” “Treebo family stay Pune,” or “best business hotel under ₹2000 in Hyderabad.”
Treebo integrated these insights into its web architecture and booking platform. Using AI Content Generator, the brand converted property details into SEO-optimized, engaging narratives. Instead of generic descriptions like “AC rooms and breakfast available,” Treebo listings began highlighting specifics: “Spacious air-conditioned rooms with complimentary breakfast, located 10 minutes from Jaipur’s railway station.”
The Geo Grid Tracker provided heat maps of Treebo’s search visibility by region, helping the team identify where listings underperformed. Geo-targeted campaigns and optimized content were launched for weaker areas, ensuring a consistent brand footprint across cities.
As a result, website clicks increased by over 50%, driven by local keyword alignment, improved storytelling, and AI-assisted content that resonated with the modern traveller.
Solution 2: Hotel Network Management – Unified Listings and Accurate Profiles
Treebo operates in a highly competitive environment where travellers depend on accurate real-time data from room availability to on-site amenities. With Manage Multiple Listings, Treebo centralized control of its 600+ hotel profiles. Any change be it contact details, property photos, or check-in timings was instantly synced across Google, Bing, TripAdvisor, and other directories.
Profile Protection ensured that no unauthorized changes, duplicate claims, or auto-suspensions affected Treebo’s visibility. The Profile Suspension Risk Monitor proactively flagged issues before they impacted live listings, preserving Treebo’s reputation and consistency.
Through 20+ Directory Integration, Treebo extended its presence beyond search engines into local travel and map platforms, improving cross-platform reach. The Products & Menu Update tool, reimagined for hospitality, allowed Treebo to showcase dynamic services such as “Complimentary Breakfast,” “Early Check-in Available,” or “Treebo Rewards Discounts,” complete with AI-generated visuals and verified descriptions.
This digital accuracy significantly boosted discovery rates Business Impressions on Mobile Maps grew by over 180%, reflecting stronger customer confidence and faster booking decisions.
Solution 3: Digital Engagement – Building Trust Through Guest Conversations
In hospitality, reviews are the digital currency of trust. With AI Sentiment Analysis, Treebo categorized feedback from thousands of guest reviews into actionable insights spotlighting what guests loved (cleanliness, staff friendliness, and location) and where improvements were needed.
AI Review Auto Reply was activated to deliver personalized responses instantly. Whether thanking a guest for a five-star review or addressing a concern about service delay, Treebo ensured every voice was acknowledged. For example, if a guest commented, “Wi-Fi speed was slow,” the system crafted a human-like, empathetic response explaining the fix while reinforcing Treebo’s commitment to comfort.
Using AI Review Summary, managers could view patterns across cities helping regional teams identify performance gaps quickly. Meanwhile, the Local Post Scheduler kept guests informed with posts on seasonal offers, local attractions, and Treebo Rewards updates turning static listings into living communication hubs.
The result was transformative: Call Clicks rose by 50%, showing improved customer engagement and conversion through verified listings and real-time responsiveness.
Results: The Numbers Behind Treebo’s Digital Growth from 2023-2025
From April 2023 to March 2025, Treebo Hotels’ partnership with RightChoice.AI delivered measurable growth across all digital touchpoints:
- Total Impressions increased by over 150%, showcasing enhanced visibility in search results.
- Business Direction requests rose by 80%, signalling better content relevance and user intent matching.
- Call Clicks surged by 50%, confirming improved trust and engagement.
Final Thoughts
For Treebo Hotels, hospitality has always meant reliability, accessibility, and trust. By collaborating with RightChoice.Ai, the brand elevated these principles into the digital key, ensuring that every traveller, whether booking online or walking in, experiences the same seamless service. RightChoice.AI empowered Treebo to turn challenges into opportunities: from inconsistent listings to a unified national footprint, from scattered reviews to trust-driven communication.Treebo Hotels now stands as a testament to how AI-led transformation can redefine digital hospitality one verified click, one conversation, and one happy guest at a time
