Overview of PhysicsWallah: The Biggest Edtech Startup
PhysicsWallah started with just a whiteboard and a smartphone, and currently it operates with 150+ online and offline centres across 20 states. India’s Biggest EdTech startup, founded in 2016 by visionary educator Alakh Pandey, has redefined how students across the country prepare for competitive exams. His compassion reached millions, especially students from small towns with limited resources.
From a single YouTube channel to a platform that has 13 million+ subscribers, PhysicsWallah has grown rapidly serving learners preparing for competitive exams such as JEE, NEET, UPSC, and state boards.
Navigating Business Challenges faced by PhysicsWallah
PhysicsWallah recognized the need to seize valuable opportunities by improving the accuracy of local listings across platforms like Google and Bing. Given that nearly 46% of all Google searches are focused on finding something nearby, the company needed to ensure that every Vidyapeeth and Pathshala centre was listed with complete, up-to-date details including correct phone numbers, accurate operating hours, and comprehensive course descriptions.
To support this effort, the company needed a centralized system to efficiently manage digital touchpoints across its 150+ centres. Without centralized control, marketing teams faced challenges updating information manually across multiple platforms, leading to inconsistencies and delays. By implementing an integrated platform for managing local listings and updates, PhysicsWallah could ensure brand consistency, reduce human errors, and free up teams to focus on strategic marketing initiatives.
Furthermore, the company needed to enhance its local SEO performance to capitalize on region-specific demand. Despite offering exceptional educational services, PhysicsWallah often did not appear in search results for high-intent queries like “Best NEET coaching in Patna” or “UPSC test series in Lucknow.” By strengthening its local SEO strategy, the company could ensure that its centres appear prominently when prospective students search for relevant courses.
Lastly, as PhysicsWallah’s digital presence expanded rapidly through YouTube, its mobile app, physical centres, and its website, the company needed to establish a robust process for engaging with reviews and student feedback across all platforms. By actively tracking and responding to reviews, PhysicsWallah could address recurring concerns early, retain more students, and demonstrate a strong commitment to continuous improvement.
From Search to Success of PhysicsWallah with RightChoice.Ai
After evaluating several platforms, PhysicsWallah selected RightChoice.Ai for its scalable AI-powered local marketing and engagement capabilities, a perfect match for PW’s goals of delivering regionally relevant, personalized student experiences at scale.
PhysicsWallah identified three core areas that required immediate and targeted resolution:
- Improve the discoverability of hybrid centers in Tier 1, 2, and 3 cities.
- Deliver location-specific marketing campaigns using real-time keyword data.
- Automate listing updates, review responses, and engagement flows to reduce manual workload.
The platform provided a centralized control dashboard that allowed PhysicsWallah to manage hybrid learning centers and monitor regional search performance.
1. YouTube: Where It All Began with Passion, Purpose, and a Chalkboard
In 2016, Alakh Pandey launched a YouTube channel to make quality education free and accessible for every student. But as the channel exploded with 13 million+ subscribers, a new problem arose: students could not find official information beyond the videos. They did not know how to join live batches or contact someone.
With Profile Strength Audit, the team scanned all online listings to spot gaps—wrong hours, missing phone numbers, low-quality photos. Then with 20+ Directories Integration, all data was synced across platforms like Google, Bing, and Yelp—accurately and instantly. This ensured students could now easily find contact details and join classes through links they trusted.
Figure 1: Logo, Photos, Videos & Social Links Update Section
(Source: RightChoice.Ai Dashboard)
As a result, Call clicks rose by over 30% in two years, as more learners chose to directly connect with PhysicsWallah centers after discovering them online.
2. Offline Centres: 150+ Centers in 20 states—Learning You Can Walk Into
To serve students in person, PhysicsWallah expanded with 150+ Vidyapeeth and Pathshala centres across 20 states. However, managing so many locations became overwhelming. Updating a phone number or batch time meant logging into 10+ platforms individually. Some listings showed different teachers, while others had no visibility on search engines. Using Manage Multiple Listings, PhysicsWallah could now push updates for all centres in real-time from one dashboard.
To enhance local visibility further, PhysicsWallah used the Products & Menu Update feature to highlight key offerings such as JEE Crash Courses, NEET Doubt Solving Batches, and UPSC Test Series with clear, AI-generated descriptions.
PhysicsWallah adopted Profile Protection and Profile Suspension Risk tools that proactively monitored for unauthorized Google updates, false listing changes, or signs of suspension that alerts the internal team immediately.
Figure 2: Account Set-up and Profile Verification
(Source: RightChoice.Ai Dashboard)
These steps helped boost mobile map impressions by over 250% in 2025 and created consistency that strengthened local SEO performance, ensuring PW centres appeared at the top of relevant searches.
3. Subscription Model & Partnerships: Keeping Students Engaged, Everywhere
As PhysicsWallah moved into digital subscriptions—through apps, recorded lectures, and partnerships—retention became a key challenge. Students were signing up, but many stopped midway due to confusion, isolation, or unanswered questions. Worse, some left negative reviews on Google and app stores without clear feedback. AI Sentiment Analysis helped read thousands of reviews and identify hidden frustration patterns like video fatigue, test anxiety, or tech issues.
Figure 3: Customer Sentiment Analysis
(Source: RightChoice.Ai Dashboard)
Through AI Review Auto Reply, PhysicsWallah responded to every review whether positive or negative, using brand-aligned tones and language styles. As a result, website clicks surged by more than 90% between 2023 and 2025, proving that optimized profiles drove students to explore PhysicsWallah’s digital learning offerings.
4. Website: The Hub Where All Roads Lead
The PhysicsWallah website became the digital anchor for students—whether they discovered the brand through YouTube, Instagram, Google, or local word of mouth. It had everything: course details, payment gateways, center addresses, and more. But students needed to feel confident while browsing. If the listings they saw on Google did not match the website, or if recent reviews were not addressed, they would hesitate. In the high-stress world of exam preparation, hesitation can mean drop-off.
Tools such as Local Keywords Ranker and Geo Grid Tracker helped optimize pages for what students were actually searching—“Top JEE crash course in Jaipur” or “Best UPSC center in Nagpur.” This data allowed the team to fine-tune course-specific local SEO strategies, highlight trending student search terms, and understand where visibility gaps existed—especially in competitive Tier 2 and Tier 3 cities.
Figure 4: Leywords Position Tracking
(Source: RightChoice.Ai Dashboard)
With Local Post Scheduler, PhysicsWallah kept listings alive with weekly updates on offers, exam tips, batch launches, and more. Everything looked updated, active, and reliable.As a result, Mobile search impressions of PhysicsWallah reached over 2.5 million in 2025. This was not just technical growth—it was the emotional payoff of trust, clarity, and brand consistency.
Results
decision to adopt RightChoice.Ai to improve its local SEO proved highly effective from 2023-2025. By leveraging the full suite of RightChoice.Ai’s capabilities, PhysicsWallah unlocked:
- Desktop Search Impressions improved by 20%, helping PhysicsWallah maintain a stable presence across multi-device learner journeys.
- Mobile Maps Impressions shot up by 250%, showing that PhysicsWallah became far more visible in map-based education searches.
- Desktop Maps Impressions grew by a massive 500%, highlighting PhysicsWallah’s rise in high-intent, planning-stage search behavior.
- Total Impressions more than doubled with a 220% increase, confirming PhysicsWallah’s explosive visibility gains between 2023 and 2025.
Final Thoughts
With the support of RightChoice.Ai, PhysicsWallah did not just grow in numbers, it grew in purpose, presence, and personal connection. What began as a YouTube channel has now become a nationwide ecosystem of learning that students can trust at every step.
Tools Used
AI Sentiment Analysis
Local Keywords Ranker
Geo Grid Tracker
Products & Menu Update
Manage Multiple Listings
20+ Directories Integration
Profile Protection
Profile Suspension Risk
AI Review Auto Reply
Local Post Scheduler
Profile Strength Audit
