Introduction: TotalEnergies Empowering India’s Energy Transition
Founded in 1924, TotalEnergies has evolved into a global integrated energy company spanning 130+ countries, delivering oil, gas, renewables, and electric mobility solutions to millions of consumers. Guided by its purpose to “produce and deliver energy that is ever more affordable, clean, reliable, and accessible to as many people as possible,” the company plays a pivotal role in India’s energy ecosystem. Its operations span fuel retail stations, LPG distribution networks, solar projects, and EV charging corridors partnered with Adani and others.
However, as TotalEnergies expanded its network across India’s rapidly urbanizing landscape from metropolitan service stations to semi-urban LPG dealers and renewable service centers a critical challenge emerged: how to maintain a consistent, verified, and optimized digital presence across hundreds of geographically diverse locations.
Challenges
Despite its global reputation for innovation and sustainability, TotalEnergies faced several local SEO and digital engagement issues that limited its discoverability and customer interaction potential.
With more than 1,800 fuel stations and energy service points across India, many online listings had missing details incorrect operating hours, outdated contact numbers, or unverified addresses. Potential customers looking for “CNG pump in Noida” or “TotalEnergies EV charging hub in Chennai” often encountered confusing or inconsistent information. These gaps meant missed opportunities for call clicks, navigation requests, and foot traffic.
Moreover, India’s energy market is highly localized. While urban consumers search for “EV charging cost per kWh in Bangalore,” rural users might look for “TotalEnergies LPG dealer near me.” The brand’s digital content did not fully reflect these region-specific intent patterns. As a result, its strong on-ground presence was not always matched by equally strong online visibility.
Customer feedback presented another dimension of complexity. Thousands of reviews spanning fuel services, EV charging points, and solar consultations were scattered across platforms. Some praised the efficiency and cleanliness of stations, while others mentioned inconsistent pricing information or delays in service response. Managing this volume manually became unsustainable, leading to delays in responses and missed opportunities to rebuild trust.
TotalEnergies recognized that to sustain growth in India’s digitally driven market, it needed an AI-enabled solution to standardize local data, align search content with regional intent, and engage customers at scale with authenticity and speed.
From Challenges to Solutions: The RightChoice.AI Partnership
To address these issues, TotalEnergies partnered with RightChoice.AI, an advanced Local SEO and digital presence management platform tailored for multi-location enterprises. The collaboration centered on three strategic objectives:
- Enhance Online Visibility through Local SEO and Customer-Intent Insights
- Standardize Listings and Brand Profiles Across India’s Energy Network
- Strengthen Customer Engagement and Trust through AI-Driven Interaction
Solution 1: Digital Optimisation with Local SEO for Energy Search Intent
RightChoice.AI helped TotalEnergies move from generic local SEO to hyper-localized optimization by analyzing thousands of city-specific search queries such as “nearest EV charger in Delhi NCR,” “diesel fuel price near me,” or “LPG cylinder refill center in Kochi.”
Through the Local Keywords Ranker, the company identified and prioritized high-intent keywords specific to each geography. The tool continuously monitored rankings and search volumes to detect seasonal or trend-based variations for instance, increased searches for “air-conditioned fuel stations on highways” during summer months or “solar rooftop consultants in Jaipur” in sun-rich regions.
The AI Content Generator then produced optimised descriptions for each listing, integrating keywords organically and highlighting unique value propositions like “ultra-fast EV charging in your city powered by renewable energy” or “clean fuel with EcoEfficiency certification.” These descriptions balanced local SEO performance with customer-friendly readability.
In parallel, the Geo Grid Tracker mapped TotalEnergies’ visibility against competitors region by region. It pinpointed zones where keywords like “fuel station near me” or “EV charging point in Ahmedabad” ranked below industry peers and guided targeted ad campaigns and content adjustments.
This data-driven approach allowed TotalEnergies to align its digital strategy with local consumer intent while optimizing ROI from regional ad spend.
The result: a measurable 400% increase in website clicks and a notable surge in store discoverability across Google Maps and mobile search.
Solution 2: Local Stations and Service Centers For Unified Listings and Brand Consistency
Energy customers expect instant accuracy when searching “TotalEnergies pump open now” or “24×7 charging station near me.” Using RightChoice.AI’s Manage Multiple Listings, TotalEnergies centralized real-time updates for all locations from business hours and contact numbers to facility types (washrooms, mini-shops, EV chargers). This single-dashboard control ensured that information remained synchronized across Google, Bing, Apple Maps, and 20+ directories.
The platform’s Profile Protection and Suspension Risk Monitoring feature shielded listings from unauthorized edits by third parties a critical safeguard for a brand managing thousands of franchise locations. Now, whether a user searched “TotalEnergies CNG pump in Lucknow” or “EV charger with restroom in Hyderabad,” the results appeared authentic, verified, and consistent.
To elevate the digital shopping experience, TotalEnergies deployed Products & Menu Update modules that functioned like mini digital storefronts for each location. Customers could browse fuel types, EV charging speeds, or solar services with AI-curated visuals and time-sensitive offers such as “Charge your EV for free on World Environment Day” or “Get LPG refill discounts this Diwali.”
These interactive listings not only enhanced user engagement but also boosted conversion by transforming static directories into experience-driven touchpoints. As a result, TotalEnergies witnessed over 300% increase in total business impressions and a significant rise in foot traffic across franchise stations.
Solution 3: Digital Engagement: Building Trust through AI-Driven Feedback and Communication
In a sector where trust and transparency are paramount, customer reviews serve as a direct measure of credibility. TotalEnergies relied on RightChoice.AI’s Sentiment Analysis engine to categorize feedback themes across service types fuel quality, cleanliness, charging availability, staff behavior, and price accuracy.
Positive sentiments such as “clean rest areas” and “courteous staff” were amplified in brand communications, while recurring concerns (like card payment issues or slow charging stations) were flagged for operational teams to address within hours. This feedback loop created a data-driven culture of continuous improvement.
The AI Review Auto Reply module ensured that every customer review received a personalized, empathetic response in real time. A customer complaining about a “slow EV charger in Pune” received a reply acknowledging the concern, promising technical assistance, and thanking them for their feedback. Positive reviews for instance, praising “TotalEnergies solar consultation team” were met with warm gratitude and follow-up offers. This automation maintained a human tone while scaling to thousands of locations.
To keep customers informed and engaged, the Local Post Scheduler broadcast hyper-local updates such as “New EV charging hub opening in Gurgaon,” “summer fuel efficiency tips,” or “solar awareness week.” These posts converted passive searchers into active participants in the brand’s sustainability journey.
As a result of these measures, Call Clicks rose by 70%, signaling greater customer trust and intent to connect directly with verified locations. Equally notable was a marked increase in brand sentiment scores and a reduction in unresolved queries across digital channels.
Results (April 2024 – October 2025)
- +380% Increase in Search Impressions: Higher discoverability on mobile and map searches nationwide.
- +70% Rise in Call Clicks: Stronger conversion through accurate listings and trust-based communication.
- +250% Growth in Direction Requests: Customers navigating more to TotalEnergies locations from search results.
- +900% Surge in Map Impressions: Dominance in geo-based search visibility for energy and mobility queries.
Together, these results demonstrate how precision in digital visibility translates directly into tangible business performance from higher footfall to enhanced brand loyalty.
Final Thoughts
For TotalEnergies, digital presence has become a core extension of its energy mission. Partnering with RightChoice.Ai has enabled the company to unify its offline and online ecosystems, ensuring that every customer interaction from a Google search to a fuel stop is accurate, transparent, and engaging.
This transformation illustrates a paradigm shift for energy brands navigating the digital age: Local SEO and AI-driven engagement are not just tools for visibility they are strategic assets that amplify trust and sustainability goals. In an era where consumers increasingly choose brands aligned with eco-values and digital transparency, TotalEnergies’ experience shows that data-driven local presence can drive both commercial and environmental impact.
