Introduction: Heads Up For Tails – India’s Leading Pet Care and Lifestyle Brand
Founded in 2008, Heads Up For Tails (HUFT) has emerged as India’s most trusted pet care and lifestyle brand, dedicated to improving the quality of life for pets and pet parents alike. With a mission to “build a better world for pets,” HUFT has created an all-inclusive ecosystem encompassing premium pet food, accessories, grooming, and wellness products. Over the years, it has expanded to more than 90+ stores across major cities and an extensive e-commerce presence serving millions of pet owners across India.
From personalized dog beds and gourmet treats to vet-approved nutrition lines, HUFT has positioned itself as a pioneer in holistic pet wellness. Yet, as its operations grew across diverse geographies from Mumbai and Delhi to smaller cities such as Jaipur and Coimbatore the brand encountered a pressing challenge: maintaining accurate, consistent, and local SEO optimized digital visibility for every store and service center.
Challenges
Despite its strong brand recognition, Heads Up For Tails identified multiple gaps in local SEO performance that hindered online discoverability and customer engagement.
With over a hundred stores and partner grooming centers nationwide, the company found many listings contained inaccurate or incomplete details wrong business hours, missing product images, or outdated service information. As a result, potential customers searching “HUFT pet grooming near me” or “Heads Up For Tails nutrition store in Pune” often encountered inconsistent information.
This inconsistency led to missed opportunities for customer actions such as call clicks, direction requests, or in-store visits the very touchpoints essential for a retail brand built on human-pet connection. For a company whose promise centers on care and reliability, digital fragmentation risked diluting the brand’s hard-earned trust.
Furthermore, regional diversity posed a unique marketing challenge. Urban pet parents often searched for “organic dog treats in Delhi NCR” or “luxury cat accessories in Mumbai,” while customers in tier-2 and tier-3 cities focused on “affordable pet grooming in Lucknow” or “HUFT vaccination camp nearby.” HUFT’s previous content strategies didn’t always reflect such localized search intent, meaning opportunities to capture relevant audiences were lost despite a strong offline presence.
Adding to this, customer reviews and feedback across locations were vast and varied. While many reviews praised HUFT’s service quality and product design, some cited stock availability issues or unclear grooming slot information. Handling these reviews manually for every store became an overwhelming task, leading to inconsistent response times and tone, which affected brand perception.
The company recognized that to strengthen digital engagement, it needed a centralized, intelligent solution to standardize listings, monitor sentiment, and engage customers at scale all while staying true to the compassionate voice that defines Heads Up For Tails.
From Challenges to Solutions: The RightChoice.AI Partnership
To overcome these challenges, Heads Up For Tails partnered with RightChoice.AI, a next-generation platform that helps multi-location businesses optimize local SEO, centralize brand data, and automate engagement.
Together, the two brands defined three strategic goals:
- Boost online visibility through customer-centric SEO tailored to pet care searches.
- Standardize HUFT listings and profiles across 90+ locations for consistent brand presence.
- Enhance customer trust through smart review management and personalized engagement.
Solution 1: Digital Optimization – Customer-Centric SEO for Pet Care Retail
HUFT discovered that most customers searching for pet products used service-specific and city-based keywords such as “HUFT pet spa in Gurgaon,” “best cat food store near me,” or “dog accessories in Hyderabad.”
Using RightChoice.AI’s Local Keywords Ranker, the marketing team analyzed thousands of keyword variations by region and customer segment. This data uncovered hidden opportunities for instance, in Pune, “natural dog shampoo near me” had three times more searches than generic terms like “pet grooming.” The insights enabled HUFT to move from broad marketing to hyper-local targeting, ensuring each store appeared for the most relevant high-intent queries.
The AI Content Generator then produced local SEO optimized descriptions like “Visit Heads Up For Tails in Indiranagar for premium grooming, nutritious meals, and curated pet accessories all under one roof.” Each listing combined keyword precision with a human-friendly tone, highlighting the emotional and practical benefits of HUFT’s offerings.
The Geo Grid Tracker visualized HUFT’s presence across Indian cities, pinpointing locations where visibility for terms such as “pet spa near me” or “HUFT store timings” ranked below competitors. This allowed for targeted local campaigns to boost regional performance.
As a result, HUFT’s website and store listings experienced an 90% rise in organic clicks. The improvement wasn’t just numerical it represented greater alignment between what pet owners were searching for and what HUFT’s local stores could deliver.
Solution 2: Local Stores and Grooming Centers – Unified Listings and Brand Consistency
A customer searching “HUFT grooming center open now in Bengaluru” expects immediate, reliable information. Using Manage Multiple Listings, Heads Up For Tails gained the ability to update and synchronize data for all stores across Google, Bing, and over 20 online directories in real time.
Business hours, services, contact details, and images now remained consistently accurate across every digital touchpoint, eliminating the confusion that had previously frustrated customers.
Through Profile Protection and Suspension Risk Monitoring, HUFT ensured its listings stayed safe from unauthorized edits or misinformation. This proved crucial, as fake or outdated listings could easily mislead customers and harm brand integrity. Now, whether users searched “HUFT pet adoption drive in Delhi” or “HUFT grooming store in Chennai,” they encountered verified, up-to-date information that inspired trust.
The Products & Menu Update feature allowed HUFT to showcase its diverse offerings ranging from nutritional supplements and pet fashion to spa services through AI-curated visuals and location-based promotions like “Monsoon Grooming Packages” or “Pet Wellness Week Discounts.”
Each local SEO listing evolved into a mini digital storefront, driving not only awareness but also purchase intent. By turning its store listings into immersive product showcases, HUFT achieved a 70% surge in total impressions and significantly improved local conversion rates.
This digital unification also reinforced HUFT’s premium image. Consistency across all listings meant customers associated the brand with professionalism, accessibility, and reliability values essential for a trusted name in pet care.
Solution 3: Digital Engagement – Strengthening Customer Trust and Loyalty
For a brand rooted in empathy, how HUFT engaged with customers online was as important as what it sold. Every day, HUFT receives thousands of reviews and inquiries ranging from “great grooming experience” to “looking for a specific dog harness.” Managing these at scale while preserving a warm, conversational tone was a critical priority.
Using AI-driven Sentiment Analysis, HUFT identified recurring themes across reviews. Positive feedback highlighted grooming expertise, staff friendliness, and product variety, while areas for improvement included appointment delays or communication gaps. This data gave the company actionable insights, enabling quick resolution of issues and continuous service improvement.
With AI Review Auto Reply, HUFT ensured every review received a personalized, timely response. For instance, if a customer mentioned a long wait time, the AI system generated an empathetic response acknowledging the concern and offering an updated booking link or assistance. Positive reviews received heartfelt thanks, often paired with recommendations for upcoming pet events or products turning one-time buyers into community advocates.
The Local Post Scheduler empowered HUFT to post real-time updates about adoption drives, nutrition seminars, or seasonal offers such as “Diwali Treats for Pets.” These posts reinforced HUFT’s position as a local SEO-driven brand, not merely a retailer, deepening customer connection and retention.
As a direct outcome of these initiatives, Mobile search impressions rose by 100%, showing stronger customer intent and trust in contacting verified stores. Additionally, customer sentiment improved substantially across all digital platforms, reflected in rising Net Promoter Scores (NPS) and increased return visits.
Results from April 2024 to September 2025
- +100% Increase in Impressions on Mobile Search, highlighting stronger discoverability across metro and tier-2 cities.
- +25% Rise in Call Clicks, demonstrating heightened engagement and conversion from local listings.
- +65% Growth in Direction Requests, reflecting increased physical footfall due to accurate location visibility.
- +85% Surge in Map Impressions, confirming HUFT’s strengthened dominance in local pet care searches.
- Significant improvement in NPS, with customer satisfaction scores increasing across grooming and retail segments.
Final Thoughts
For Heads Up For Tails, local SEO isn’t just a marketing function it’s an extension of the brand’s core philosophy of care, accessibility, and trust. Partnering with RightChoice.AI enabled HUFT to bridge the gap between its physical presence and digital visibility, ensuring that pet parents find accurate and engaging information at every touchpoint.
This digital transformation has turned HUFT’s online ecosystem into a true reflection of its offline excellence. Customers can now easily locate nearby stores, schedule grooming sessions, explore nutrition plans, or simply feel connected to a brand that understands their pets’ needs.
